The ‘F’ word. Vikki uses it. Every single day. Mala doesn’t. Well, maybe once in a while!

That’s the biggest beauty difference between us. Because ‘F’ stands for foundation. But you knew that, didn’t you? And yes, we all hate Mala for her blemish-free, doesn’t-need-much-coverage skin!

It’s a foundation minefield out there – so many types, textures, shades and brands to buy. How’s a girl to choose? What do you go for?

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There’s also the question of where exactly to apply it (all over or just to conceal ‘problem’ areas?) and how to apply it (fingers, brush or sponge?). There’s no right or wrong answer here. There’s just right or wrong for you. It might be a case of trial and error, but we all get there in the end. Don’t be shy or intimated at the make-up counters…ask for a sample – they always have them and if not, they’ll have containers for decanting.

Over the years, V has tried countless different foundations (always and only using her fingers) in her quest to find the best. But they have to be liquid. She likes a light, dewy finish and this is hard to achieve with compact foundations. Her current favourite (“Yikes, it’s nearly finished, must remember to buy more!”) is Delilah Time Frame Future Resist Foundation, £34. It’s amazingly velvety. It glides onto skin and stays put all day long. When you’re wearing it, you don’t really look like you are. Your skin just glows and looks its best. V can’t recommend it highly enough.

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She also loves Guerlain Baby Glow, £38. It ‘does what it says on the tin’ and gives the most gorgeous, natural finish – although admittedly not the right choice for you if it’s coverage you’re after. As it happens, we’ve already sung its praises and you can read more on our ‘Shimmer & Shine’ blog. Bobbi Brown Intensive Skin Serum Foundation, £42, will also roll back the years. It’s super silky and lightweight, a great choice for anyone with dry skin. Another big plus is that it’s got an SPF40. Definitely the perfect pick for summer. Take Note:  The pipette dispenser might take a bit of time to get used to! Ask the BB consultant for a demo when you buy it.

If you have an oilier complexion and want to keep the shine at bay, L’Oreal Paris Infallible 24 Hour Matte, is unbeatable and it’s a steal at £7.99. It’s a cream-to-powder formulation keeping skin looking flawless all day. And if it’s staying power you’re after, you can’t go wrong with Estee Lauder Double Wear Stay-in-Place Makeup, £30, an industry favourite that should keep put all day (it boasts a ’15 hour promise’ and glides onto skin, never looking cakey). Double Wear Light , £31, (a lighter version of the original) is a fresher, more sheer option.

For skin that glows, and gives the luminous look of youth – and let’s face it, who doesn’t want that? – there are plenty of choices. We love YSL Le Teint Touché Eclat, £33.50, which gives good coverage and radiance and blends really easily. Chanel Les Beiges Healthy Glow, £37, is another safe bet and great for combination skin. If your skin is on the dry side, go for MAC Mineralize Moisture SPF15 Foundation, £29.50. And Nars Sheer Glow Foundation, £32, is packed with skincare ingredients, so it helps to keep your complexion looking perfect.

As for Mala, although she doesn’t wear foundation daily, she’s no foundation virgin. She has been known to use MAC Face & Body Foundation , £23.50,when the mood takes her! It’s water-based and very light (sometimes a bit runny), so she likes to apply it with a brush for the best result. It’s super sheer and gives a really lovely, natural look. And you can build up the coverage, which is a real plus. M likes to apply a layer all over, wait a few seconds and then stipple on more with her fingers to areas that need more coverage (in her case, around the nose and chin area). As the name suggests, don’t forget to try it out on your body – it’s great for perfecting skin issues, such as mottling.

Speaking of brushes, we’re rather partial to the affordable Rose Gold Zoeva brushes. If you’re a fan of foundation brushes (and these can give a professional, make-up-artist finish), try the gorgeous Silk Finish Brush, £13. NB. you will use more product when applying with a brush. 

And if that’s not enough choice, here are some more options for specific needs. Have a read…
BEST FOR:

Foundation novices: Urban Decay Naked Skin One & Done Hybrid Complexion Perfector, £28. A tinted moisturiser and perfector that melts into skin and feels weightless.

Uneven skin tone & imperfections : Charlotte Tilbury Magic Foundation, £30. Five years in the making, this cream promises to conceal, perfect and make you look younger.

Professional makeover finish: Armani Maestro Fusion Makeup, £40. Gives a flawless, glowing matte finish.

Problem skin/acne: Bare Minerals Blemish Remedy Mineral Powder Foundation, £26.50. A mineral powder that conceals blemishes and redness, and treats the skin with Tea Tree and Aspen bark.

Enlarged Pores: Clinique Pore Refining Solutions Instant Perfecting Makeup, £25. Minimises the appearance of pores and gives a natural finish.

On-the-go/take away: Bobbi Brown Skin Foundation Stick, £31 A handy, portable stick foundation, that V also uses as a concealer to cover redness. M’s choice is the Clinique Chubby In The Nude Foundation Stick, £23, which she always takes away with her.

Mature skin: Clarins Extra-Comfort Foundation, £31.65 Plumping and moisturising, this cream foundation smoothes wrinkles and feels gorgeous on the skin.

Email us with your favourite foundations at verymakeupmad@gmail.com or message us on Facebook, with feedback on the products featured. If you’re after some personal advice on what would work for you, please do get in touch and we’d be happy to help.

Look out for our Foundation vlog coming very soon, which promises to cover application methods, choosing the right shade and some tricks of the trade…. And not forgetting your personal favourites (so please keep sending us your pics, reviews and questions)

Massive thank you for all the lovely comments, suggestions and pics you have sent in already.

Love & just the right coverage,

 

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  1. extremely helpful for me given my blotchy skin tone. Love the variety but i have a question – about make up generally but particularly relevant for foundations – do the month indicators for best before really matter? i only use foundation about one a month and most seem to expire after 12 months. Is there harm in keeping for longer??

    1. Hi Tammy, thanks for your comment – good question! The general rule of thumb here is to exercise common sense. So look out for any signs of deterioration of the product – changes to smell, colour, consistency or composition, would suggest that the foundation has ‘expired’, although this is most likely to mean that it will no longer do a good job, as opposed to it damaging your skin. Try to store in optimum conditions, ie. not exposed to bright sunlight or extreme temperatures. Choose cool areas where possible and close lids tightly on products when not in use. The shelf life for eye makeup (specifically mascara & eye liner) is admittedly more limited due to the increased risk of eye infections. But we both have foundations that we’ve absolutely been using way past the expiry date and they (and we) are absolutely fine! Good luck!

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